Tourism Minister vows to rebrand Sierra Leone


May 18, 2016 By Ibrahim Tarawallie

Minister of Tourism and Cultural Affairs yesterday registered his determination and commitment to rebrand Sierra Leone by letting the world know things that they are not aware about.

Sidie Yayah Tunis was speaking at a presser hosted in the conference room of his ministry with regards the upcoming Miss Sierra Leone beauty pageant, which is scheduled for Saturday, 21 May, 2016.

He stated that the last two years has been very difficult for the country as a result of the deadly Ebola scourge. He said because of the many wrong messages that had been sent out to the world about Sierra Leone, it was important that the country is rebranded positively.

“My goal is to rebrand Sierra Leone by communicating to the world what they don’t know about us. Let us continue to portray our nation in a positive light. Let us have people to know about our rich cultural and traditional heritage,” he said.

He encouraged Sierra Leoneans in all spheres of life to promote the very beautiful touristic attractions in the country.

With regards the Miss Sierra Leone beauty pageant, Mr. Tunis noted that he was very much impressed with what the contestants have been taught already, while urging them to make the best use of the opportunity presented to them.

“This competition is not about how beautiful the contestants are or the people they know, but rather how can they represent the country positively in the international arena. So many people see pageantry as something that has to do with beauty but it goes way beyond that. At the stage which we find ourselves now, everything that we do has to be up to international standards,” he noted.