SLBC launches ‘under the crown promo’


February 16, 2016 By Alusine Sesay

The Sierra Leone Bottling Company (SLBC) yesterday launched a US$300,000 promotion – ‘Under the Crown’ – for their numerous customers across the country.

Country Manager Israel Okujagu said they believe in providing quality products, while from time-to-time they like to reward their customers, hence the promotion.

Winners of the promotion, he said, would receive various prizes including motorbikes, mobiles phones, t-shirts, radio and crates of soft drinks on a weekly basis, adding that the promotion would run from the day of its launch to 30 April this year.

‘Under the Crown’ promo has as slogan dubbed ‘Man Pata Hunt’, according to SLBC Commercial Manager Thomas Tingan. He said the ‘hunt’ is akin to a jackpot in which customers could win prizes by merely buying a bottle of Coca-Cola, Fanta and their other products, with a crown underneath the bottle cover indicating a win.

“You just have to buy more Coca-Cola products and stand a chance to win handsome prizes,” he urged their customers.