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Partners validates HRC-SL Communication Strategy

April 28, 2016 By Ibrahim Tarawallie

In a bid to ensure effective and efficient communication in the promotion and protection of human rights in the country, partners yesterday validated a communication strategy put together by the Human Rights Commission of Sierra Leone.

The commission’s vice chairperson, Daphne Olu-Williams, told participants that effective communication was imperative to show the relevance of the commission, adding that the aim was to influence others to act in a certain way and that it commitment from top to bottom to communicate very effectively.

She noted that proper communication ensures that everyone is on the same page and things flow a lot much easier, which is why as a commission they want to make sure they get their messages across as clearly as possible.

“All of us need to communicate purposefully and at the same time think about the need to know how to do our jobs and interact with clients effectively, as well as serve as ambassadors outside the commission,” she said.

Commissioner Olu-Williams maintained that it was very vital they have skilled communicators, learn messaging techniques and communication best practices because working in the commission entails the ability to build culture, managing policy, resolving policy and maximising employee performance, all of which rely heavily on strong communication skills.

She added that there are new skills to understand, new institutions to consider and also new mindsets to adapt to because they are working in a society where people talk of wanting something smilingly different, when in reality they are asking for the same thing with a different wrapper.

According to the consultant, Francis Sowa, a lecturer at the Mass Communication Department at Fourah Bay College, University of Sierra Leone, the strategy was developed in tandem with the commission’s strategic plan.

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