June 1, 2015 By Sahr Morris Jr.
Managing Director of Mercury International, Martin Michael, has pledged his company’s continued support towards the development of sports in the country.
The leading sports betting and lottery company in the country has over the years become the dominating business entity towards sports sponsorship in Sierra Leone, and Michael believes such gesture should continue.
“Sponsorship as we all know is extremely difficult to get. Many business houses have washed their hands off sports; however some continue to show interest and their interest must be encouraged and not discouraged,” said the Mercury International boss, while delivering the keynote address at the Sports Writers Association of Sierra Leone (SWASAL) biennial conference held on Saturday May 23 in the city of Bo.
“I know that the Ministry of Sports has in place policies to encourage sponsorship of sports through tax rebates. This is a start, and we must ensure transparency and proper accounting by sporting associations. Sponsors need to know that their monies have been judiciously spent, so as an association you have the most important role to play to ensure this transparency.”
Michael further stated: “At Mercury International we shall continue our support of sports in Sierra Leone. I do not need to go into details of what we have done as a company but just to assure that we have no intention of stopping.”
He said the company’s support has not only been limited to sporting disciplines but also to individual sports journalists. He maintained that Mercury International has a fantastic relationship with SWASAL.
“We have tried to support as many of SWASAL activities as possible but we have done so without seeking favours from them. We have always indicated to the executive that we respect their independence and that our support of their association is not to buy favours but to assist them in carrying out their duties for the good of our country,” Michael reiterated.