DECEMBER 17, 2014 By Ibrahim Tarawallie
One of the leading commercial banks in the country, Ecobank Sierra Leone, yesterday conducted the second draw of the ongoing ‘Deposit Mobilization Campaign’ meant to encourage Sierra Leoneans to save and reward their esteemed customers for saving with the pan-African bank.
The draw at the banking hall of the headquarters saw a total of 21 customers win valuable household items, including bedroom freezers, blenders, kettles, DVD players, 32 inches plasma television and microwave ovens.
Speaking ahead of the draw, Head of Domestic Banking, Isha Sheriff, said the campaign – which commenced in June this year – is meant to encourage Sierra Leoneans to save with banking institutions, especially Ecobank, because the culture of saving is lacking among Sierra Leoneans.
She thanked those present for partaking in the draw as they would help prove to the public that the bank is transparent in their dealings, adding: “I am urging you to save for tomorrow and the rainy day. The rationale behind this campaign is to encourage the culture of saving in Sierra Leoneans.”
Also, Head of Customers’ Banking, Kelfala Kamara, encouraged Sierra Leoneans to open an account with them, as well as imbibe the culture of saving as that would help them in the future.
“Our intention is to encourage Sierra Leoneans to save with the banks, especially Ecobank. Over 50% of the citizens are unbanked,” he said.
Giving details about the campaign, Head of Brand and Communications, Hannah Fullah, stated that customers are required to have Le50 million in their accounts to qualify for the grand draw which will be held in April 2015, with the winner taking home a brand new car.
She disclosed that a total of 959 savings and currents accounts pooled met the criteria of maintaining a minimum balance of Le10 million from July to December 2014 for yesterday’s draw, adding that “Ecobank staff and board members are exempted from taking part in the draw”.
The following were some of the lucky winners: Musa Manyeh, Haja Marie Bangura, Benedict Tucker and Tamba Sam – DVD players; Dorance Cooper, Sullivan Moriba Kallon, Ishmail Dumbuya and Peter G. Brewah – kettles; Sallaymatu Boi Kamara, Evans Soh and Eugenia Bodkin – blenders; and Ibrahim Kargbo, Albert Saio Conteh, Prof. Monty P. Jones and Geraldine B. Jones – 32 inches plasma television.