April 16, 2015 By Sahr Morris Jr.
The West Ham striker may have been speaking in swanky Knightsbridge, but his heart is in Ebola-ravaged Sierra Leone where his mother was born.
His goal now is to not let the British public forget about the deadly disease which has now claimed more than 10,000 lives in the past year, mostly in the West African nations of Guinea, Liberia and Sierra Leone.
While the popular notion of Premier League footballers is of selfish millionaires obsessed with flash cars, tattoos and splashing the cash, Cole, 31, is proving some do have a conscience.
The former England international is a founder of ‘Football Fighting Ebola’, a charity which has called on “the football community of players, fans and supporters to come together in standing against this disease”.
Cole said: “I’ve always wanted to make a difference. It’s either in you or it’s not, you can’t force it.”
Cole’s biggest fear is public indifference that often follows the initial outpouring of sympathy and support.