Brewery takes Freetown by storm


April 22, 2015 By Hawa Amara

In line with their corporate social responsibility, the Sierra Leone Brewery Limited (SLBL) recently launched a new nationwide campaign tagged “Brewery Thank You”.

The “Brewery Thank You” campaign is uniquely crafted to appreciate consumers for their patronage and loyalty to the company. Managers in the Commercial Department for the first time came out in their full gears to show gratitude to their valued consumers.

The company’s Brand Manager for Alcoholic Beverages, Arthur B. Kallon, thanked distributors and consumers for their unflinching support during the Ebola outbreak.

“We thank you for playing a big role in the success of our company. Let me also express the company’s commitment in providing high quality, affordable and first-in-class products for their valued consumers,” he said.

He explained that the full portfolio of their brands includes premium and mainstream beers like Star, Heineken, Mutzig, Guinness Foreign Extra Stout and non-alcoholic drinks such as Maltina classic and Maltina Strawberry-vanilla flavour, Royal Club range of soft drinks, Seven-Up, Pepsi, Climax, Fayrouz, Strongbow, a premium Cider.

Also, Innovations and Non-Alcoholic Brand Manager, Theresa Musa, acknowledged the loyalty of consumers to their brands over the years and affirmed their commitment to the development of the country, citing Brewery’s contribution to the socio-economic development of the state and assistance to communities.

She also assured of the company’s willingness to continue enforcing the Local Content Policy in all their processes.

“The branded promotional materials were distributed at various outlets and also complimentary drinks and sampling was also done. Consumers will also be educated about Brewery products and enquiries and queries and concerns will be responded to accordingly. SLBL wants to assure its valued customers that prices will be maintained at the same level despite the current circumstances in the country,” she assured.

While encouraging consumers to try the latest non-alcoholic Maltina strawberry-vanilla flavoured drink and Fayrouz, Ms. Musa noted that the inclusion of non-alcoholic brands was to expand their portfolio and to cater for consumers in the non-alcoholic category.

Commercial Development Manager, Desmond George, promised consumers that Brewery would continue to undertake such strides with the aim of staying closer to its loyal consumers.

Aminata Conteh, a mother of two, thanked Brewery for the initiative after receiving a key holder and a drink.