JANUARY 7, 2015 By Victoria Saffa
One of Sierra Leone’s leading commercial banks, Standard Chartered Bank (SCB), has continued its support to the fight against the dreadful Ebola virus by sponsoring the production and airing of a radio ‘soap opera’, which carries key messages on the disease.
According to the acting Chief Executive Officer of SCB, David Samba Mansaray, the services of Premier Media Consultancy were contracted to record and produce the different episodes of the programme, which commenced last Saturday (3 January) and aired on forty-eight (48) radio stations nationwide.
He informed newsmen at the bank’s headquarters on Lightfoot Boston Street in Freetown that the radio ‘soap opera’ would focus mainly on prevention, transmission, treatment, safe burial practices, dispelling myths, eliminating stigma and promoting unity.
“Our sponsored radio soap opera on Ebola will run for a period of twelve (12) weeks, whilst each episode will benefit from a repeat broadcast weekly. This is aimed at our continued support to complement the government’s effort to embed key messages on Ebola and reinforces the bank’s commitment of being a force for good, for the progress of this country and for its people and communities,” he said.
Mr. Mansaray maintained that building awareness on the severity of the impact of Ebola on business is one of the most important elements in assisting businesses respond effectively to the disease.
He said that for the private sector, the implications of Ebola are felt both within the workforce and by extension their families, while at the external level Ebola affects the environment in which businesses operate, including markets, investment, the supply chain, services and education.
The acting CEO added that sustainable growth and the success of a sustainable business were not only about contributing to economic growth through their core business activities, but also through assistance to local communities.