CSR effort, As they unveils innovative Ramadan promo…
May 30, 2017 By Ibrahim Tarawallie
Sierra Leone’s Minister of Information and Communications has commended Africell Mobile Company for always adhering to their corporate social responsibility without being forced to do so.
Mohamed Bangura was speaking over the weekend during the official launch of the company’s innovative promotion titled: “Ramadan Show 2017”.
The month long promotion will provide the company’s subscribers with the opportunity of winning over five hundred million Leones (Le500, 000,000) and other attractive consolation prizes by sending SMS or call 777 to qualify for the daily draw.
During the ceremony which was climaxed with an Iftar, Bangura said: “Africell is doing a lot. They are going beyond their corporate social responsibility. I can only urge them to continue and I assured them of government support.”
He said the company’s has a proud tradition of always observing the month of Ramadan with the Muslim community by offering them the chance to win fabulous prizes whilst fasting.
Africell’s Chief Corporate Affairs Officer, Joe Abass Bangura, stated that the company has always live up to its expectation for exceptional promotions that provide subscribers the opportunity to celebrate their religious festivals, play fund games and win great prizes.
In order to participate in the Ramadan show, he said they should send blank SMS or call 777 and that any SMSA or call will incur a charge of 650 leones.
“A live draw will be held at AYV television and other major radio stations nationwide from Mondays to Saturdays between 10:00pm and 11:00pm. The studio theme for the show will be made up of 42 Stars on the left and30 Moons on the right side with a sliding door in the middle,” he said.
Mr. Bangura explained that during the draw, qualifying numbers will be randomly drawn electronically and that on the selection of a number, the subscriber’s phone will be dialed then prompted by the presenter to choose from one of 30 serial numbered Moons where freezers, TV sets, generators, Itel 3G++ phones, Gigabytes of data and minutes of talk time are up for grabs.
He added that the subscriber will also be asked to choose from one of 42 serially numbered Stars with keys, but only one key open the door which lead the lucky subscriber to the treasure boxes.
“Where the subscriber gets the correct key to the treasure room, they will have the opportunity to choose from three treasure boxes containing Le50,000,000, Le10,000,000 and Le5,000,000 respectively, but randomly distributed,” Bangura added.